Additionally, she adds, given that not everything warrants productisation, architects will be able to spend more time doing the work they came into the industry to do - the more artistic work, and the work more specifically related to the end-user experience.. Jaimie Johnston agrees there’s a massive opportunity on offer for designers with industrialised construction.. “The people who write the standards don't necessarily understand the implications; clients want the value, but don't know how to do it; product producers have no product know-how to make the bits.